Designed to boldly go where no cheese has gone before
Have you seen the new Philadelphia advert on the web? The whole thing is devoted to their new tubs! You are even invited to ‘experience the new tub’, which includes a 3D, fully interactive virtual ‘tour’ of the tub – featuring its new, easier to open lid. I kid you not. It’s like they’re talking about the specs of the Starship Enterprise or something! Overall this ad left me rather bewildered. In previous ads, when they’ve described ‘ cool, creamy Philly’ with various serving suggestions, I totally got it – and yes, I started drooling at the thought of a bagel with cream cheese topping. But I can’t get too excited about the actual tubs the stuff comes in. No… definitely not.
As for myself, I’m feeling a little less tubby – thanks to quite a successful run yesterday. To clarify, I count any run that doesn’t end up with me feeling like I’m about to have a cardiac arrest a good result. And as a bonus, I managed to dodge the cowshit that was scattered all over the track I often run on. Not covered in shit and body still in one piece – yep, overall that was a good one…
